Author: CXM Editorial

Customer Management in a World of Intermediaries and Brokers

“Do You Understand How It Works?”by Alan Thompson; Head of Financial Services at Customer Attuned The world of insurance is complex. Customers are buying an intangible product. It’s hard for them to see beyond a complicated policy document with pages...

ONZO Announces Enhancements that Will Increase Customer Participation in Utility Programs

New Release of Consumer Engagement and Insight Platform will also Drive Improvements in Efficiency, Marketing Effectiveness and Churn Reduction ONZO, a global provider of data science-based energy analytics solutions for the utility industry, announced a new version of its consumer engagement...

Put Your Money Where Your (Company’s) Mouth Is… You’ll Reap the Rewards

A case study by Brand Biology There’s a saying that goes, ‘to the customer, your people are your company’. But a recent report by Harvard Business Review Analytic Services revealed that organisations implementing a customer centricity strategy are failing to invest...

How the Insurance Workforce Can Meet 21st Century Customer Demands

Mark Mullin, Director, Digital Strategy – International, Guidewire As they come of age, millennial customers born from the 1990s onwards are dominating the minds of all financial service sectors. What is the best way to engage with these digitally savvy consumers?...

A Personal Glass Ceiling? Almost Half of Women Afraid to Ask for Pay Rise

With the third longest working hours of anywhere in Europe, UK workers are unhappy. They’re putting in endless amounts of effort into their careers, and finding their pay cheques aren’t quite up to scratch. Asking for a pay increase would seem...

Western Union Improves Customer Loyalty with New Redemption Option

Syniverse’s solution enhances customer loyalty point program Syniverse’s Mobile Engagement solution is enabling Western Union® to enhance its customer loyalty program by leveraging mobile to help drive better engagement with points redemption. The solution provides the financial institution with the capability...

The Ethos of the Marketplace Is Centred on Flexibility

Interview with Halfords &Salmon on their new platform Following in the footsteps of e-commerce giants eBay and Amazon, Halfords, Britain’s biggest bike retailer, launched its new marketplace in June with global digital commerce consultancy Salmon, who integrated the marketplace with its...

Sparks Are Set to Fly, as Pay-As-You-Go Ignites the Utilities Market

by Jack Coxeter, Lead Consultant of Power and Communications at SQS With the advent of smart metering set to level the playing field for the utilities industry, a cultural shift is also on the horizon around how users not only consume,...

Service before Sundown

RHP wins Customer Experience Award for unique approach South-west London based housing provider Richmond Housing Partnership was awarded a Customer Focus Award at the Customer Experience Awards last week, in the category GOVERNMENT/PROFESSIONAL SERVICES AND NOT FOR PROFIT. The UK Customer Experience...

Read Brandwatch’s Exclusive Report: Customer Service – Social Listening in Practice

An extensive study by Natalie Meehan, the Content Manager at Brandwatch The rapid growth in digital in the past few decades means that we can all choose to buy our products and services from a global marketplace. As consumer choice increases, the...