Category: Customer Experience

Why should CX practitioners care for wicked problems: interview with Ian Stokol

Wicked problems are typically described as complex social and cultural problems. It’s those that are not easy to solve and, in most cases, will negatively impact some other indirectly linked challenges. Horst Rittel was among the first people to formalise...

What are you doing to improve your customer service efficiency?

A recent survey by Accenture found that 52% of consumers have switched providers due to poor customer service alone. If the service a customer receives is long-winded and tedious, they’re 96% more likely to break their brand loyalty.  These are staggering...

Announcing the CXMStars™ judging panel and scoring process!

With CXMStars™ 2023 well underway and the nominations ending next week, it’s time for us to announce the scoring process. This is an integral part of the competition, and will better help you understand exactly what goes into deciding the winners.  Also,...

Customer success competency model: how to ensure a customer-centric team

A customer success competency model probably sounds more complex than it really is. When broken down, it’s really simple to understand and implement within your business. At the heart of it, though, it’s a necessity to factor into your strategies...

How to create an effective first-party strategy in 2023

Today’s customers demand seamless, fluid brand interactions. Salesforce recently found that marketers’ number one priority is improving the use of tools and technologies to build relationships across the customer lifecycle. Marketers are increasingly adapting strategies and tactics to redefine customer interactions. 71% agree that...

Time to choose your CXMStars™ winners! Voting now open

This year’s initiatives have been excellent. All entrants have done an incredible job. It was not easy to narrow down all nominees to just 50 finalists. But we’ve done it! The top 25 for each category has been shortlisted. However, this...

 CXM’s top 10 articles on thoughtful CX leadership

What is your definition of a leader? Taking responsibility for translating a vision into action and providing people with conditions to do what they do best is a privilege. However, many leaders misunderstand and misuse the term leadership for a...

How can CPG brands navigate increasing inflation?

Inflation is on everyone’s minds. The UK government has spent the last few months desperately trying to get a handle on one of the biggest rises the UK has ever witnessed. Subsequently, it’s of little surprise that inflation is the number one concern not just for consumer packaged goods (CPG) companies,...

Adapting to endure: 2023 social media trends

Social media has never played a more central role to business, and has consequently evolved as the key to a successful marketing strategy. At the same time, it can be a challenge for organisations to keep up with this constantly...

Using text/SMS messages and AI assistance to retain iGaming customers

Most iGaming companies are familiar with the competitive nature of competition and the fickle nature of players. While a good marketing and retention strategy incorporating the paradigms of ESG – Environmental, Social, and Governance – would better solidify the customer...