Category: Customer Experience

Why proactive customer service is crucial during the cost-of-living crisis 

Britain’s cost-of-living crisis is worsening. Many consumers are left wondering how they will manage soaring bills as the cold months draw closer. Earlier this month, the UK’s Big Six energy firms urged customers to contact them ahead of the winter. This...

From insight to action: the importance of your customer service

Last year, complaints about customer service were at record level. Poor service negatively impacts a company’s image and, ultimately, its business outcomes. It can also make headlines – not all publicity is good publicity. Companies should continually focus on their...

Three strategies of humanising the patient experience

We are now living through a new era in the post-pandemic age; one that’s been coined “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about: nursing shortages; supply chain issues; and —...

Why are companies struggling to stay relevant to their customers?

88% of executives believe that employees and customers needs are changing faster than businesses can respond to them. It is leading to a crisis of relevance, according to a new report from Accenture*.   “External factors – from economic to cultural, environmental and...

How to persuade others about the ROI of your CX programme

Proving the return on investment (ROI) of customer experience (CX) initiatives can be difficult. Even alongside the fiddly, specific mathematics and logistical elements, it can be challenging to measure and prove. Especially as it could take months, or even years,...

Top three trends in healthcare CX

Healthcare providers are placing more emphasis on care than ever before. That means they’re shifting to a new paradigm for service interaction that doesn’t only focus on providing patient care. But this now also aims to deliver a superior customer...

New research: 88% of senior customers feel ‘shut out’ by online brands

UK consumers over 65 hold significant digital shopping power, with 76% relying on online purchase. However, findings reveal that only 12% feel understood by brands they digitally interact with. While many in this age group are digitally-savvy, the communications options...

UK airlines still leaving customers unsatisfied and disrupted

Heathrow has warned that its 100,000 a day limit on passengers travelling through the airport might be extended. This is due to the unprecedented disruption it is still facing. New data reveals that the top UK airlines are failing to respond...

A smart new world: preparing for the customer of 2030

Generation Alpha are those born between 2010 and 2024. They were born in a world embedded with instant and on-demand technology. It is a world far from what Baby Boomers, Generation X, Millennials, or even Generation Z have ever seen.  This...

What can we learn from product-led companies?

Coming out of the pandemic, the global economy is at a crossroads. Throughout Europe and North America, inflation remains stubbornly persistent, markets are in a slump, and tech faces growing economic headwinds. It’s a time that will make or break...