Category: Digital Experience

Human or Machine: will AI change the trajectory of content writing?

Drafting engaging articles takes exceptional writing skills, critical thinking, research, and empathy. As a team dedicated to creating quality content, we see writing as an explorative process based on human experiences and emotions no machine could understand or reproduce. However,...

Is TikTok the next big thing in 2022 social media marketing?

What social media trends should companies have on their radar as they move into the new year? Which platforms should marketers use to stay competitive and relevant? Hubspot, a leading customer relationship management platform, in collaboration with Talkwalker, published the Social...

4 steps to better manage your customer data

Poor data quality can have a negative impact on your business. It can make reporting time-consuming and inaccurate, skew decision making, and make the integration of new business systems and software more challenging, to name just a few unwanted side...

Three ways to create personalized experiences for Gen Z

When it comes to customer experience, the newest generation of users is set to disrupt the status quo. Defined as anyone born after 1996, Generation Z has different brand expectations, including a ruthless quest for truth, and is poised to...

What is the 5G impact on the retail industry?

The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience. Its advancements should alleviate many of the challenges that retailers have endured during the pandemic. By dramatically accelerating the speed of...

Building a business case for digital accessibility

At least one billion people around the world have a disability or impairment that impacts their digital experience. In the UK, this translates to four in ten UK households having at least one person with accessibility needs. With that in...

Saudi Arabia engaging customers with cutting edge technology

As Saudi Arabia diversifies its economy, businesses must prioritise customers to constantly innovate and continue to attract a broader audience. The most recent KPMG Banking Pulse Quarterly report indicates that the top drivers for investment in Saudi Arabia have shifted into the digital realm to transform the customer experience.  As...

Can an open market improve the parking experience?

As we digitalise our society, cash options for parking are becoming obsolete. Across the country, we’re seeing more and more local authorities phasing out pay-and-display machines, and usher in-app solutions as replacements. However, the growing uptake of cashless parking does...

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...

Bringing humanity and technology together

Since its humble beginnings in 1887, the family-run business Stannah has become a world leader in manufacturing and selling stairlifts. The traditional sales process has always been central to its success. Face-to-face communication with clients and their families was at...