The 2024 Black Friday and Cyber Monday period marked a standout year for retail, generating $118.2 billion in November revenue, including $10.8 billion on Black Friday alone, according to Adobe. Alongside record-breaking sales, brands achieved 7.68 billion customer interactions across SMS, MMS, WhatsApp, and email, demonstrating the critical role of multi-channel communication during peak shopping … Continue reading 7.68 billion interactions and record engagement define 2024 holiday shopping season