90% of U.S. consumers ready to switch mobile carriers for value

Rising costs and a hunger for personalised services are pushing U.S. consumers to rethink their loyalty to traditional mobile carriers, with 90% of them open to switching providers, according to a recent OXIO survey. The study, which surveyed over 1,000 U.S. adults responsible for their wireless plans, shows that price dominates the conversation, with 85% … Continue reading 90% of U.S. consumers ready to switch mobile carriers for value