Consumers are approaching the 2024 holiday season with mixed feelings. Sixty-seven percent of them expect to feel marketing fatigue by November. On the other hand, optimism about the economy is rising, with 50% feeling positive and over 60% planning to spend more on gifts. Optimove’s 2024 Consumer Shopping Intentions Report highlights the need for brands … Continue reading Flooding customers with deals before Black Friday? Beware of ‘marketing fatigue’