Forrester’s B2C Marketing & Customer Experience Predictions for 2025 suggest a significant shift in consumer behaviour as price sensitivity rises, leading to a projected 25% decline in brand loyalty. With inflation and economic uncertainty pushing consumers to rethink their spending habits, many will abandon their traditional brand loyalties in favour of options that offer better … Continue reading Forrester’s marketing and CX predictions for 2025: rising prices to erode brand loyalty by 25%