According to a recent report by Salsify, 69% of shoppers are making purchases while simultaneously engaging in other activities—whether watching movies, browsing YouTube, or scrolling TikTok. Many consumers even juggle multiple distractions at once while shopping, highlighting the rise of today’s “always-on” consumer. “In 2025, consumers are making faster, more fragmented buying decisions, but they … Continue reading Consumers are shopping while streaming, scrolling, and browsing