Forsta has launched new AI advancements within its Human Experience (HX) platform. These enhancements stem from a 5-year investment of $500 million in AI development, enabling organizations to gain deeper insights, streamline processes, and take decisive actions to enhance customer and employee experiences.
“We are at a pivotal moment where organizations must go beyond collecting data to acting on it with speed and precision. Forsta AI empowers businesses to accelerate the time to insight, anticipate customer needs, deliver personalized experiences, and drive meaningful outcomes. In this era of rapid innovation, companies that embrace AI-driven insights will not only lead in customer and employee engagement but also achieve lasting competitive advantage,” said Kyle Ferguson, CEO of Forsta.
Tailored AI solutions
The upgraded Forsta AI utilises technologies like generative AI, natural language processing, and advanced analytics to tackle common challenges in experience management. From uncovering trends in extensive datasets to forecasting customer satisfaction and employee engagement, these features provide faster, more actionable insights.
The AI enhancements are seamlessly integrated into the HX Platform, enabling organizations to distil large volumes of data, streamline content creation, and generate proactive recommendations.
For example, organizations can now quickly summarise customer feedback from multiple sources, such as surveys, contact centre interactions, and online reviews, to detect key trends and sentiments. Advanced conversational AI also allows users to query data in real-time with specific questions, providing immediate insights into customer concerns or sentiments.
The platform also streamlines creating surveys, reports, and responses, ensuring personalized content consistent with the brand’s voice.