The latest LoopMe study shows that Gen X and Baby Boomers are the most responsive to digital advertising. Over a third (37%) of 45-54-year-olds and 40% of 55-64-year-olds report that they purchase online ads every few months. These numbers surpass the average of 31%, allowing marketers to target older audiences willing to engage with digital … Continue reading Gen X and Boomers lead the charge in digital ad engagement