Pumpkin spice, social media, and early autumn flavours: what shoppers want this season

According to a recent Algolia report, 67% of US customers adapt their recipes and grocery shopping lists to accommodate the changing seasons. This number goes up to 77% for parents, emphasising the family-oriented aspect of fall festivities. One of the main drivers behind fall shopping trends is social media’s influence, especially for younger shoppers. As … Continue reading Pumpkin spice, social media, and early autumn flavours: what shoppers want this season