Tag: Retail

This week in CX: Can customer reviews powered by generative AI be trusted?

Happy Friday! Here’s the latest roundup of industry news from this week in CX. 📢 This week, we’re looking at Qualtrics new Video Feedback, Amazon new product review powered by AI, and gift cards winning strategy by New Look.  Key news According to...

The impact of Apple’s VR headset on retail: 5 essential factors to consider

Earlier this month, Apple unveiled its new virtual reality (VR) headset, Apple Vision Pro – and it has the potential to change customer experience on many different levels. For retailers, of course, this raises all types of questions. Principally, what does it mean for...

How can data analytics help us understand different countries’ unique shopping dynamics? 

Online shopping gathered momentum in the last decade and registered all time high growth during the Covid-19 pandemic. e-Commerce grew 25% in 2020, and sales touched almost US$ 5 trillion in 2021. However, the growth trajectory was not similar across markets. The European Union is a classic example of how each country has unique online shopping dynamics. This is mainly due to differences in consumer...

The modern retail customer wants more than just an experience

Consumer attitudes and behaviours are changing. People are seeking value from their shopping, and while price will be the ultimate purchase driver, there is a reluctance to compromise on convenience and values. Expectations of service, retail technology and sustainability are rising. The future of...

Greenwashing: rip the seams on eco-friendly fashion labels

The fashion sector is now constantly under pressure for its sustainability policies and claims. For brands, it can be challenging to demonstrate credentials when selling products as ‘eco-friendly’ or ‘sustainable’. Yet, consumers are becoming increasingly sceptical of these claims and...

Consumer Duty is coming: how can you ensure that your strategies will be a success?

Consumer Duty is set to come into force on 31st July 2023. According to the Elephants Don’t Forget guide, it will be the biggest change in conduct regulation for more than a decade.  First and foremost, what is Consumer Duty? It...

How AI is changing the feedback economy

How will artificial intelligence change reputation management? Well, it’s complicated. AI has already helped businesses understand customer feedback at scale and in ways that no human could do on their own. But, with the recent launch of content generation tools like ChatGPT,...

Reinventing retail experiences with Conversational AI

Retailers face significant challenges today as they strive to remain competitive. They are grappling with macroeconomic forces such as inflation, labour shortages, rising wages, and the cost-of-living crisis. These pressures are compounded by the decline in brick-and-mortar operations and the...

Want to build a retail media business? Here are three things you need to get right

Retailers have reported a 24% increase in revenue from ads over the past 12 months alone. We’re already seeing many retailers with the right execution far surpass this rate of growth. IAB Europe estimates that by 2026, advertisers will spend around 29 billion euros on retail media. Understandably there’s a lot of...

Customer journey hijacking can impact your revenue & reputation

Malware is extremely dangerous for all victims involved – the business and the customer. Most crucially, it can affect the customer experience. Where third-party pop-ups occur and interrupt the process is where there is an issue created – and it...