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House Of Fraser London Oxford Street

Alright, picture this: you're strolling down London's Oxford Street, the sun's out, and you're feeling like you could take on the world... or at least, a few shops. Suddenly, you spot this grand old lady, standing tall and proud, like the queen of retail herself - House of Fraser. Now, I know what you're thinking, "Isn't that place older than my grandma's corset?" Well, hold onto your hats, because we're about to dive into a world of history, fashion, and more than a few surprises.

Let's Start at the Beginning

Imagine, if you will, the year 1835. Queen Victoria was just a teenager, and the only thing bigger than her hair was the fact that she wasn't queen yet. Meanwhile, in Glasgow, Scotland, a man named Hugh Fraser decided to open a little drapery shop. Little did he know, he was about to start a retail revolution that would span over 160 years and become a London institution.

Now, I know what you're thinking, "Drapery? That's just a fancy word for curtains, right?" Wrong! Back in the day, a drapery shop was like the Amazon of its time, selling everything from fabrics to furniture, and even fashion. And let me tell you, Hugh wasn't just any drapery salesman. He was a visionary, a pioneer, and, if the stories are true, he could sell ice to an Eskimo. Okay, maybe that last part is an exaggeration, but you get the picture.

From Glasgow to London Town

Fast forward a few decades, and House of Fraser (yes, they dropped the 'Hugh' and added a bit of glamour) had become the go-to place for everything from the latest fashion to the finest homeware. But they weren't content with just ruling the roost in Glasgow. No, they had their eyes on the big prize - London.

So, in 1939, with the world on the brink of war, House of Fraser decided to take the plunge and open a store on London's Oxford Street. Now, I don't know about you, but I think that's either the bravest or the most foolhardy thing I've ever heard. But hey, they say fortune favors the bold, right?

Department Stores On Oxford Street at Tayla Hamlyn-harris blogDepartment Stores On Oxford Street at Tayla Hamlyn-harris blog

War, Fashion, and a Touch of Magic

World War II might have put a dampener on things for a while, but House of Fraser wasn't about to let a little thing like a global conflict stop them. In fact, they became something of a beacon of hope and normality amidst the chaos. Their fashion shows, held in the bomb-damaged store, were a symbol of resilience and a touch of magic in the midst of the Blitz.

And speaking of magic, did you know that House of Fraser was once home to the most famous rabbit in the world? No, not that one - I'm talking about the House of Fraser rabbit, a mechanical marvel that would pop out of a clock at the stroke of noon. Now, that's what I call retail theatre!

House of Fraser's flagship London store saved after new deal with landlordHouse of Fraser's flagship London store saved after new deal with landlord

From High Street Hero to Iconic Landmark

Post-war, House of Fraser continued to grow and evolve, becoming a true London institution. They weathered storms, embraced change, and even survived a stint as a Harrods' sister store (but that's a story for another time). Today, standing tall on Oxford Street, House of Fraser is more than just a shop - it's a landmark, a symbol of London's retail history, and a testament to the power of perseverance.

So, the next time you're wandering down Oxford Street, take a moment to look up at that grand old building. Remember, it's not just a shop - it's a story. A story of a man with a dream, a store that weathered wars and changes, and a rabbit that popped out of a clock. Now, if that's not a reason to do a little retail therapy, I don't know what is.