Category: Today’s pick
![Good hospitality CX](https://cxm.co.uk/wp-content/uploads/2024/07/AdobeStock_661434810.jpeg)
Hospitality: The heartbeat of exceptional experiences
This piece was co-authored by Michael Mattson, Chief Empathy Officer at Walk A Mile CX, and Nick Bond, CXO at Apex. Close your eyes and imagine stepping into a world where you are the centre of attention, where every detail is carefully...
![customer loyalty](https://cxm.co.uk/wp-content/uploads/2024/07/AdobeStock_303742262.jpeg)
Keeping customers loyal requires a balance of data and creativity
There is a discrepancy between what customers want and what brands are delivering when it comes to loyalty. Recent research found that while 72% of customers say they are willing to stay loyal if offered discounts and rewards, half of brands say...