Tag: Customer Experience

This week in CX: are major brand changes worth it?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been looking at the huge tech outage from last week, Google’s latest third party cookie decision, which companies are top companies for women to work...

Microsoft tech outages create mass global disruption impacting numerous industries

On Friday 19th July, Microsoft’s Windows operating systems displayed errors, and consequently created mass impacts globally across many different industries. Reports of disruptions started flooding in from around the world, including in the UK, parts of Europe, Asia, and USA....

This week in CX: what can you do with customer membership?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been looking at customer membership initiatives and perks especially seen with Amazon Prime Day, new CX standards, the rise of customer focused roles, and much...

2024 Amazon Prime Day results show growing customer desire for huge online discounts

This year’s Amazon Prime Day proved to be the biggest online shopping event for the UK market. The 2-day online event hosted huge deals exclusively for Prime members. The total UK online spend just on the first day of the event surpassed £622.4...

Customer-focused roles are on the rise

There has been a 30% overall increase in the appointment of primary customer-focused roles since the same period in 2023. These roles include chief customer officers, customer service directors, and directors of CX.  The research comes from Douglas Jackson’s ‘Customer Moves’ report. The...

Industry heavyweights combine to form CX standards

Kantar, Bain & Company, and Qualtrics have partnered to publish a set of jointly endorsed CX standards. The framework aims to introduce a “common language for excellence”, that will elevate the quality of CX practices across all industries. “The need for...

Smart cane wins the King’s “best of British” award

WeWalk has picked up a King’s Award for Enterprise for its cutting-edge ‘smart cane’ product. The smart cane, which integrates with Google Maps to offer visually impaired people direction assistance, also won a gold award at the recent 2024 Turkiye Customer Experience...

Costco to raise its customer loyalty membership fees

Costco is pushing up the prices of its customer loyalty programme for the first time in seven years. The North American retailer intends to increase the price for its gold star membership to $5 a month and its executive membership...

This week in CX: personalisation remains key to customer experience success

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at what customers want, personalisation strategies, and what machine customers represent for the future of CX. Key news Zoom launched the new Workflow Automation in beta, allowing users to...

Most executives are unprepared to build strong personalisation strategies 

The majority of executives are ill-equipped to track about consumers’ preferences and behaviour online following Google’s plans to eliminate third-party cookies.  Research from Optimizely, which surveyed marketing, e-commerce and IT executives across six global markets found that a massive 97% were...