Paul AinsworthPaul AinsworthApril 16, 2019
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3min319

The finalists for the 2019 UK Digital Experience Awards have been announced, with an exciting line-up of big household brands and smaller innovators competing for recognition.

The event is celebrating its fifth year of honouring the British organisations that offer customers a truly unique Digital Experience while using their technology, websites, and apps, and July 12 is the date those shortlisted for the finals will arrive in London to present before an expert judging panel featuring names including Mark Edgington, founder of Incendiary Blue; Di Mayze, founder of Scratch Consulting; Tiffany Carpenter, Head of Customer Intelligence Solutions at SAS UK; and many more.

This year, finalists will compete for 19 category titles, before an Overall Winner is crowned at a gala ceremony in the Park Plaza Riverbank venue. Categories this year include Best App, Best Digital Change & Transformation, Best Digital Team, and Best Mobile Strategy, among others.

Among the companies shortlisted as finalists for 2019 are EE, Three UK, Sky, Virgin Trains, and PayPoint. For a full list of categories and finalists click here.

Meanwhile, official awards partners this year include children’s charity Barnardo’s, Professor Malcolm McDonald, Martech Advisor, and Cranfield School of Management.

Hosting the event is Awards International, holders of a Gold Standard Awards Trust Mark from the Independent Awards Standards Council.

Speaking of the 2019 UKDXA finalists, Awards International CEO Neil Skehel said: “The standard of entries this year has been nothing short of fantastic, and the projects and initiatives that will be judged on the day are incredibly exciting. A huge congratulations to all finalists, and we look forward to welcoming them to London this summer for a sizzling showcase of Digital Experience innovation.”

For further details and to book seats for the awards, click here.


Paul AinsworthPaul AinsworthApril 9, 2019
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4min346

Nearly half of brands have introduced a dedicated Digital Experience (DX) team to help shape their Customer Experience and journeys across digital channels.

That is the findings in a new report by from experience analytics leader Clicktale. The study, titled Defining Digital Experience shows that 48 percent of brands now have a DX team in place to oversee their strategy. 

It explores the current state of DX, with the help of 200 marketing and CX professionals working in some of the world’s leading US and UK brands. The report examines how brands are building a strategy around Digital Experience, including who is ‘owning’ the function, and how they’re harnessing new technologies.

Until recently, marketing and digital departments have taken the lead in DX responsibility, with 31 percent of respondents claiming ownership lies with marketing, and 27 percent saying it lies with their organisation’s digital team, the report outlines.

Now, dedicated DX departments are more common than data science teams (44 percent) but still behind design/UX and digital analytics teams (54 percent and 52 percent respectively).

The report also describes how the ownership of Digital Experience is still a shared affair in many organisations. Nearly half (44 percent) of respondents claim that digital Customer Experience is merged with other departments. This is also the case for digital analytics and insight (40 percent), design and UX (32 percent), and data science (29 percent).

Clicktale CMO Sara Richter said: “Digital Experience is now a key differentiator for businesses, almost ahead of the products they sell and the prices they charge. Many businesses today get few actual face-to-face interactions with customers. So, if brands want to foster loyalty and repeat revenue, it’s becoming ever more important to understand customers beyond just demographics and purchase history.

“Assigning a dedicated team may be a great first step to building this understanding, but without the right data and analytical ability, it’s difficult to create and shape an effective digital experience approach. Only by gathering true behavioural data and having technologies and analysts in place to draw insights from that data can brands begin to understand their customers on a more intimate level. That in turn will empower brands to build and optimise digital experiences that better serve customers and drive repeat revenue.”

The 2019 UK Digital Experience Awards are taking place in London’s Park Plaza Riverbank on July 12.

 




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