The winners of the 2020 UK Digital Experience Awards have celebrated success on Zoom, with financial markets data and insights provider Refinitiv making waves by being crowned as the day’s Overall Winner.

Created to recognise and celebrate outstanding digital achievements, the awards event is a vehicle for sharing best practice and promoting continuous improvement, learning and personal development.

In its sixth edition, the event took place completely on Zoom videoconferencing platform, welcoming over 50 finalists who presented their best initiatives before an expert panel of judges, offering insight into the digital journeys customers make when connecting with their favourite brands.

The very best across 14 categories were identified, with organisations competing to claim titles including Best Digital Change & TransformationBest Digital Marketing Campaign/Project, and Best SEO Strategy.

Refinitiv, which provides leading data and insights, trading platforms, and open data and technology platforms that connect a thriving global financial markets community, won Gold in Best SEO Strategy category, competing with BT Consumer and Receptional Limited & Bill Plant Driving School.

That category entry secured the Overall Winner title later in the day, and a spokesperson for the firm said: “This award will give our team a tremendous boost, it really validates the strategies we’ve defined. It validates how well the team’s work, we’re very much the one-team culture. We’ve got so much expertise in building performance across the Refinitiv digital ecosystem, it’s not often that we get a chance to give ourselves a pat on the back.”

The day was jam-packed with other significant wins for household name brands, including Tempcover , NewDay , Ascenti and many others. The Gold award for Best Use of Emerging Technology (AI/ VR/ AR / Chatbots) was won by Oxford VR while Incendiary Blue won Gold for Digital Agency category.

Click here for a full list of the day’s winners.

The Awards ceremony gathered more than 160 people in one virtual room, where the Chairman of the Awards Abhishek Verma delivered a keynote speech, followed by the announcements of the winners.

The event was hosted by Awards International, and along with the UK Customer Experience Awards, the UK Employee Experience Awards, and the UK Complaint Handling Awards, proudly holds a Gold Standard Awards Trust mark from the Independent Awards Standards Council (IASC).

Congratulating the day’s winners, Awards International CEO Neil Skehel said: “These awards highlight the most innovative Digital Experiences customers will come across in the UK today, and show just how vital a trusted digital journey is for today’s tech-savvy consumers.

“Well done to all who attended to present before our judges, and a special congratulations to all of the category winners, who truly deserve their success. We look forward to further exciting DX developments from our winning brands in the coming months and years, and hope to see many return to compete at next year’s UK Digital Experience Awards.”

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