Tag: Marketing

Collision of data, composability and AI in marketing: three forces shaping the MarTech space

In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities.  A recent report...

How generative AI will revolutionise the marketing landscape

Unless you’ve been living under a rock, I won’t be the first to tell you that generative AI has arrived, and it has big potential for marketers. However, whilst AI has been a feature in business meetings, analysts’ discussions and industry debates for a while now – and...

Why brand bravery will win the war for consumer trust

Experts in trust in the digital age rightly note it’s still just as elusive as ever. According to Rachel Botsman, emotion remains a more important driver than fact. Consumers are taking huge leaps of faith when deciding to place their confidence...

5 ways to strike gold in the golden age of market research

The market research industry is in a bona fide golden age. Between 2020 and 2023, global turnover is forecasted to increase by 33% to over $100 billion, and innovation is at an all-time high. More businesses are relying on data than ever before for their day-to-day decision-making....

Cost of living crisis means marketers need to embrace circular sustainability

With UK inflation still painfully high, the cost of living crisis is the dominant topic of 2023. However, with glimmers of hope that the cost crisis is easing, the ever-present spectre of climate change continues to threaten long-term survival. Sustainability is...

8 small business tips to supercharge your marketing in 2023

As 2023 is just around the corner, it’s time to finalise your marketing strategy. Decide how you’ll be allocating resources ready for the new year.  Consumers are shopping online on a larger scale than ever before. The digital landscape continues to head towards a...

Which social media marketing trends will shape CX in 2023?

2022 saw many changes in social trends and CX. From TikTok taking over, to the Metaverse finally taking off. Social media marketing already looks very different to what it did just a few short years ago. 2023 looks set to have...

Two-thirds of UK brands are underutilising their marketing data

Nearly two-thirds of UK brands are underutilising their data. Its effectiveness is limited by focussing on general analysis activations, rather than more sophisticated techniques. While the majority are activating their data, just a few marketers (5%) are not applying their...

Social media influencers’ marketing power is declining: what are brands’ next steps?

In 2019, Merriam Webster finally accepted the term ‘influencer’ into its dictionary. But influencer culture had changed the way brands connect with consumers long before that. Major social media stars have long since graduated from the beauty and mum bloggers...

Who is the CMO of the future?

The boom in eCommerce and the importance of real-time data is significantly changing the role of the chief marketing officers (CMO). According to Capgemini Research Institute’s research, around three-quarters of CMOs are now responsible for contributing to business growth, while...