Tag: Marketing

Gen Z representative shopping with AR technology

According to Snap’s study, 93% of Gen Z wants to use AR for an immersive shopping experience

CXM would like to present to you the Snap research study which uncovers that Gen Z (born between the late 1990s and early 2010s) are shaping online and retail culture. The global (Australia, Brazil, Canada, France, Germany, India, Italy, Mexico,...

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A photo shows wooden blocks formed in order to represent the brand value chain stages.

What are the essential brand value chain stages?

In the last couple of months, CXM welcomed new team members to redefine itself and create a true CX community from the insight out. During several meetings where we discussed our mission and vision, we gave a lot of thought...

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An image showing how to achieve Customer experience excellence

Customer experience excellence: five marketing practices you need to know

This article was written in collaboration between Amanda Riches, Senior Director of Professional Services at Medallia and Zoe Cooper, Senior Director of Marketing Operations, Europe, NTT Ltd. Every company around the world will agree that happy customers make...

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A desk of a digital marketer with books, pens, and a paper containing digital strategy.

Keeping your customers as a digital marketer: tips to make them stay

Today, a digital marketer does not have to convince every client about the versatility of digital marketing. Well-informed clients know that digital marketing can help them in: Reaching a larger audienceTargeting prospects most likely to buy your product or serviceSaving money...

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an illustrated image showing a marketing team measuring ad effectiveness

Marketers, get creative! New ways of measuring ad effectiveness

“Data-driven insights” quickly emerged as one of the recent top marketing buzz terms. The question is – do we really know what it means, and how are those insights being used in practice? With the ongoing challenges of data privacy...

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World map painted on hands to show cultural diversity.

Cultural diversity and language inclusion at the heart of advertising

Nowadays, it is business-critical for advertisers to connect with culturally diverse audiences. The Channel Factory researched the importance of language diversity in YouTube advertisements across the UK. Our team at CXM got curious about the report and wanted to find...

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Bitcoin Terms That You Should Know

Bitcoin is the most talked-about subject in the financial industry. 2020 and 2021 have been fantastic for this cryptocurrency as it managed to not only break the record in value but breeze past it. As of March, Bitcoin is valued...

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Bitcoin – More Than a Financial Trend

We seem to hear more and more about Bitcoin lately. This virtual currency redefined the financial markets of the world by changing the meaning of every traditional currency there is. It’s doing fine – which is why it’s getting more...

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People sit at the desk discussing the top trends for sales and marketing leaders.

Top Trends for Sales and Marketing Leaders in 2021

The impact of 2020 was far-reaching, especially for sales and marketing teams. With business and consumer spending habits having dramatically changed due to uncertainty, as we move forward into 2021, how can businesses overcome this challenge, especially in the wake...

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Digital Services Have Kept Us Functioning, But Balance Remains a Priority

2020 has been a year like no other in recent history. With Covid-19 forcing us to live more of our lives online, organisations have had to transform the delivery of digital services and experiences at an accelerated rate.  For months, online...

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