Tag: Customer loyalty

Gen Z demand creative marketing with ‘cool’ content and imagery to keep brand loyalty

Almost half (46%) of UK Gen Z customers have abandoned a brand because they grew ‘bored’ of them, despite previous loyalty. The same rings true for 29% of other generations. The new research from SAP Emarsys has also found that...

Aldi takes top spot as UK’s most affordable grocery store

Aldi has once again outperformed its rivals, taking the title of cheapest UK supermarket in August according to Which?. The consumer group compared prices of 62 popular groceries at eight major UK supermarkets. Aldi emerged as the winner, with an average...

Customers crave genuine brand experiences, not just a loyalty programme   

In today’s climate of economic uncertainty for companies and customers alike, brand loyalty is no longer a given. To stay with a brand, customers are demanding even more. It’s not just about better prices, they want experiences and connections. In 2023, loyalty achieved...

Consumers want a human touch in customer service

Twilio released a study showing that consumers want to talk to real people. The study found that 48% of UK and German consumers feel most understood when speaking to a person. This suggests that good listening is crucial for building...

Customers raise suspicions that non-loyalty member prices are a rip-off

New research from Which? has found that some customer deals may not be as good as they seem. In some cases, non-member prices are an outright rip-off. The investigation found concerning membership pricing practices at Boots and Superdrug and at...

Consumers are committed to fashion brands despite economic difficulties

55% of UK consumers still actively engage with their favourite fashion brands, even if their financial situation doesn’t currently allow them to purchase their products. Consumers see this engagement as a view of purchasing once again as soon as their...

Exclusive community discounts will foster strong customer loyalty and connections

Exclusive retail offers are recognised as a key driver in customer loyalty. The new research comes from a survey conducted by SheerID, in its 2024 Customer Loyalty Report.  Nearly three quarters of respondents feel more emotionally connected to brands that give them...

Keeping customers loyal requires a balance of data and creativity

There is a discrepancy between what customers want and what brands are delivering when it comes to loyalty. Recent research found that while 72% of customers say they are willing to stay loyal if offered discounts and rewards, half of brands say...

Costco to raise its customer loyalty membership fees

Costco is pushing up the prices of its customer loyalty programme for the first time in seven years. The North American retailer intends to increase the price for its gold star membership to $5 a month and its executive membership...

Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher

Loyalty programmes are essential to retailers of all stripes; they help build customer engagement, creating a sense of belonging and increasing customer trust through relevant rewards and personalised offers. They’re also evolving to become key revenue drivers and brand differentiators. Across the...