Tag: Customer loyalty

Keeping customers loyal requires a balance of data and creativity

There is a discrepancy between what customers want and what brands are delivering when it comes to loyalty. Recent research found that while 72% of customers say they are willing to stay loyal if offered discounts and rewards, half of brands say...

Costco to raise its customer loyalty membership fees

Costco is pushing up the prices of its customer loyalty programme for the first time in seven years. The North American retailer intends to increase the price for its gold star membership to $5 a month and its executive membership...

Loyalty Subscription Programmes Are on the Rise: How to Take Them Higher

Loyalty programmes are essential to retailers of all stripes; they help build customer engagement, creating a sense of belonging and increasing customer trust through relevant rewards and personalised offers. They’re also evolving to become key revenue drivers and brand differentiators. Across the...

Is your customer cheating on you? Preventing customer disloyalty in the digital age

In an increasingly digital world, customers are becoming more discerning. They expect top-of-the-line products, personalised offers and rewards, and to have their queries resolved immediately, whether online, via text message or over the phone (or even all three).   Attracting customers is becoming harder...

Reward your customers, and they’ll reward you with their loyalty 

According to McKinsey, 81% of shoppers have changed their consumption behaviours in the face of soaring prices and inflation levels. Two-thirds of shoppers are making less impulsive purchases More than half are spending longer researching and considering purchases 47% are holding out more...

CX and Hospitality: what can we expect to see in 2024?

Navigating the hospitality industry presents a thrilling yet challenging prospect due to its unpredictable nature from one season to the next. Mastering the ability to adjust to the dynamic forces shaping both local and global markets, along with the ever-evolving...

This year’s Black Friday goal should be all about customer retention 

Since Europe adopted the American-born Black Friday phenomenon, the annual event has become a key element of the retail calendar across the continent. According to PwC France, last year’s festivities across parts of Europe were overshadowed by the cost of living...

Looking for more business growth? It’s time for emotional loyalty 

We’ve seen it plenty of times in the news over the last year. Rising inflation and the hiked up cost of living has had a detrimental effect on customer loyalty. If your favourite brand has increased their prices to a...

Top tips to implement effective customer loyalty programmes during economic turmoil

Despite falling inflation rates, the UK is still navigating a cost-of-living crisis. Among the ramifications, this crisis has caused shifts in consumer behaviour and purchasing decisions. A recent Capterra survey highlights that 81% of respondents are anxious about increasing prices. As customers reassess their spending...

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data? The silence of your customer is a deadly threat to your...