Category: Digital Experience

CX transformation roadmap

Delivering hyper-personalisation through a CX transformation roadmap

Research from Google has found that people are 40% likely to spend more than planned when they identify the shopping experience as personalised. However, personalisation in a simple sense is no longer enough. Most of us now expect brands to...

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avoiding online shopping scams

Guide for avoiding online shopping scams this Black Friday

As online shopping continues to grow in popularity, brands must respond and ramp up their cybersecurity measures to protect their online consumer base from cyberattacks. Mimecast’s recent Brand Trust Report found that 79% of the respondents have received a phishing email...

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An image showing how to Boost customer engagement

Play the game: how gamification can boost customer engagement?

According to the IPC report released in January this year, the 2021 peak holiday season promises an impressive show. With ever-changing customer requirements, not every brand will be able to answer adequately on emerging digital demands and delight their users...

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an image showing a person interacting through API drive service

Unlocking the potential of API-driven services

Without the digital capabilities which we all relied on during the pandemic, the effects of COVID-19 on many businesses would have certainly been far more detrimental. Yet beyond the standard online tools and services, there is a huge opportunity for...

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CXM and Capita are hosting a webinar about the need to simplify digital self-service

CXM is delighted to announce that we will be hosting a webinar in partnership with Capita, a consulting, transformation, and digital services business. The main topic is the urgent need to simplify digital self-service and create proactive strategies that sustain...

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an image showing a digital hand writing as a symbol of a merge between human and machine.

Human or Machine: will AI change the trajectory of content writing?

Drafting engaging articles takes exceptional writing skills, critical thinking, research, and empathy. As a team dedicated to creating quality content, we see writing as an explorative process based on human experiences and emotions no machine could understand or reproduce. However,...

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an image showing a young person using tiktok for social media marketing purposes.

Is TikTok the next big thing in 2022 social media marketing?

What social media trends should companies have on their radar as they move into the new year? Which platforms should marketers use to stay competitive and relevant? Hubspot, a leading customer relationship management platform, in collaboration with Talkwalker, published the Social...

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The photo shows a desk where two people work on gathering customer data.

4 steps to better manage your customer data

Poor data quality can have a negative impact on your business. It can make reporting time-consuming and inaccurate, skew decision making, and make the integration of new business systems and software more challenging, to name just a few unwanted side...

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an image showing the 5G impact on the retail industry.

What is the 5G impact on the retail industry?

The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience. Its advancements should alleviate many of the challenges that retailers have endured during the pandemic. By dramatically accelerating the speed of...

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A woman and a man look at the screen to explore the levels of digital accessibility on a website.

Building a business case for digital accessibility

At least one billion people around the world have a disability or impairment that impacts their digital experience. In the UK, this translates to four in ten UK households having at least one person with accessibility needs. With that in...

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