Category: Digital Experience

Human vs Digital Touchpoint: Does One Outplay the Other?

None of us volunteered for it, but we’ve all been a part of a global customer experience prototyping exercise. Locked down in our homes, with severely limited or zero physical interaction with other humans. All the while digital platforms or...

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Losing Your Head to Use Your Brain – The Rise of Intelligent Content and Why It’s Important

In today’s omnichannel business environment, the best and smartest content in the world might as well be invisible if it can’t be delivered to consumers correctly.  This means in the context demanded by the customer, personalised to them, and via the...

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Refinitiv Acquires Advisor Software Inc. To Expand its Digital Capabilities

Global provider of financial market data and infrastructure Refinitiv announced today the acquisition of assets from Advisor Software Inc. (ASI) to enhance its digital functionalities. Refinitiv’s Wealth Management will be improved with digital advice capabilities and digital portfolio analysis. ASI’s technology...

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Differentiate with Digital: Designing your Digital Experience Ecosystem

Never before has the digital realm been so fundamental to how a brand delivers its unique brand promise. In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Unfortunately, while 80 percent of...

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The Effect of Digital Transformation on Customer Loyalty

As technology has advanced, it has become possible to digitise an increasing number of organisations’ interactions with customers, making the customer journey simpler and more streamlined while also cutting operational costs. The benefits of such solutions have inevitably prompted organisations...

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2020 UK Digital Experience Awards: Winners Celebrate Online

The winners of the 2020 UK Digital Experience Awards have celebrated success on Zoom, with financial markets data and insights provider Refinitiv making waves by being crowned as the day’s Overall Winner. Created to recognise and celebrate outstanding digital achievements, the...

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Omnichannel Publishing: The New Frontier

When digital customer experiences aren’t seamless, they quickly become digital inconveniences. The more technology advances, the more consumers expect it to keep up with their daily lives. Most of us regularly use several inter-connected devices. It’s often the ease of...

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From One Digital Leader to Another: How are Leading Digital CX Organisations Responding to the Crisis

Is your organisation having trouble digitally navigating the crisis or you just need a bit of inspiration in reassembling your digital strategy? Digital experience has and will remain the main differentiator in today’s world. Countless organisations jumped head-first into digital environment...

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How Experience-Driven Applications are the Future for Businesses

The COVID-19 pandemic is continuing to create new challenges for technologists. Businesses are under phenomenal pressure to keep applications and digital services up and running, while at the same time being asked to deliver the best experience possible for their...

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New Research Reveals a Boost in Email Engagement Over the Last Five Years

Newly published research by the Data & Marketing Association (DMA) and Pure360 reveals an overall improvement in email engagement over a five-year period. Among the metrics measured, click-to-open rates have risen by 12 percent on average since 2015 while email delivery...

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How Businesses Use AI-Backed Text Analytics to Improve CX

Complicated-sounding terms like “machine learning,” and “sentiment tracking” are thrown around a lot in today’s marketing and customer experience circles, with new AI-powered tools being announced every week. Though most business owners know that these types of software are important,...

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Low-Code for High Performance: Uptooling to Create Better Customer Experiences

There has never been a more critical moment to get automation right. As businesses brace for a rough road ahead, simply using technology as a means to streamline manual processes, cut costs and reduce human errors is no longer enough....

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Online is the New Normal: Learn how to Thrive in Digital World

The current situation made it inevitable for many organisations to shift their work to home in order to stay operating. From universities transferring to online learning, to restaurants having to offer only online order and delivery, the digital environment has...

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UK Digital Experience Awards 2020: Meet the Finalists

The finalists for the 2020 UK Digital Experience Awards have been announced, and the line-up promises an exciting day of insightful presentations and tough decisions for judges. The event is celebrating its sixth year of honouring the British organisations that offer customers...

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Lockdown Lifts Usher in a Big Data Experiment for Retailers

The phrase ‘unprecedented times’ has been used so much in reference to the Coronavirus that it can seem like an empty cliché. We have after all been presented with new extraordinary circumstances on a daily basis for months on end. Now,...

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Good Email Practice That Delivers Customer Value

Just a 5 percent increase in customer retention can increase a company’s profitability by 75 percent; and for most marketers, this is not news. Customer experience and loyalty have lately been brought into the epicentre of marketing operations, as the coronavirus...

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One Way to Fix 10 Common Headaches of Digital Transformation

Companies are now under intense pressure to review what they do and how they operate, which for many includes big technology shifts, including, better use of digital channels, automation and cloud technologies. But, there’s a problem. It seems as though many...

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The Role of Voice-enabled Technology in Business Today

We are in the early stages of witnessing the convergence of voice-enabled technology into business. The technology has already entered our households in the last decade of sorts and there is tremendous growth to capitalise on that by several companies with...

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Content: The Cornerstone of Digital Experience

It’s proven that intuitive personalisation deepens customer engagement and improves conversion rates. Therefore, against the background of ever-growing content estates and increasing customer expectations, a robust content strategy is paramount to successfully achieving this level of personalisation. Why the cornerstone? We’ve...

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More than Two-Thirds of Brits Choose Traditional Password as Authentication Method

A new research revealed the majority of UK consumers feel most comfortable using traditional passwords over biometric options. Users are still sticking to tradition despite technology finding its way into people’s lives through their phones and bank accounts. The research conducted by...

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