Tag: Marketing
UK Firms Embracing Digital Advertising as More Turn Back on Print
In a further death-knell for traditional print media, British firms are focussing their ad spend away from newspapers and magazines more so than ever before, new research has revealed. A survey of 1,325 UK marketing professionals carried out by digital marketing...
Customers ‘annoyed’ at Digital Marketing methods
Current digital marketing techniques are failing to win over customers, a new report warns. Published by London-based tech firm Ogury, The Reality Report examines the attitudes of over 287,000 mobile users towards marketing and data, and suggests that current practices of digital...
Measuring the Always-Connected Customer
Today’s consumers want it all – freedom to research purchases using any device (66 percent), the ability to visit stores if the internet doesn’t meet their needs (49 percent), and personalised advertising offers (26 percent) – all as part of...
Impersonal Emails are Damaging Customer Loyalty
Bombarding customers with irrelevant marketing messages is costing retailers conversions and customer loyalty, new research warns. A study of 1,000 UK shoppers by marketing tech firm BounceX found that customers want relevant, timely email communications from retailers. Almost two fifths (37 percent)...
Five Major Digital Trends of 2019
Each year, analysts predict trends that will determine the course of the advertising, media, and digital industry in the near future. Year after year, we see the same predictions about the importance of video content, new approaches to SEO optimisation,...
Creating Loyal Customers: From Attention to Retention
The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...
Direct Mail & Email: A United Approach to Marketing
For many years the marketing world has been deliberating between direct email and direct mail to determine which strategy is the most effective. A number of different opinions and studies have been voiced throughout the years, none of which put...
The Rise of the Chief Experience Officer
The environment in which CMOs operate today continues to evolve at a rapid rate, with the ongoing shift in global dynamics, intense technological intervention, and emerging buying patterns of a digitally connected client. Such megatrends have influenced the critical need...