Virgin Trains: Last Stop for Award-Winning Service

December 9, 20194min

It’s the end of an era for the great British railway network as Virgin Trains catered to passengers on the franchise’s final run.

The award-winning brand operated long distance services on the West Coast Main Line since March 1997, and last Saturday saw passengers at London Euston board the service for the final time, bound for Wolverhampton.

Virgin Trains, co-owned by Sir Richard Branson’s Virgin Group and Stagecoach, has ferried almost 500 million passengers over its 22-year history, and had aimed to continue, but a row over pensions led to the Department for Transport disqualifying the brand’s bid to keep operating the line.

Routes operated by Virgin Trains are now by Avanti West Coast.

Good knight: Sir Richard joins Virgin . Train staff to say farewell to the 22-year-old service

The phenomenal work of Virgin trains staff was celebrated by Virgin Group boss Sir Richard Branson, who tweeted: “A huge thank you to all our wonderful people at @VirginTrains – it’s down to all of your incredible work every day that Virgin Trains has been the UK’s longest running and top-rated rail franchise.”

Just this year, Virgin Trains enjoyed success at the UK Business Awards, where it won Silver in the Innovation of the Year category, and was a finalist in the Team of the Year category.

In 2018 meanwhile, Virgin Trains won Gold at the UK Business Awards for Digital Team – Digital Marketing Campaign, before going on to win the biggest accolade of the day – Overall Best Digital Experience.

The Virgin Trains official Twitter account summed up the mood of the weekend with a characteristically humorous, but poignant tweet: “When leaving the train, please mind the gaping hole I’ll leave in your life.”


Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.

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