Swimtime: Making a Splash at the UK Digital Experience Awards

July 19, 20194min

At this month’s UK Digital Experience Awards, the day’s biggest success story involved an online platform behind a swimming revolution taking place across Britain.

Swimtime is the largest independent swim school in the UK, and since its foundation in 1998 has helped thousands of young people take the plunge and learn to enjoy one of the healthiest activities around. The need for Swimtime was highlighted in a 2017 report by the Water Safety Review Group, which found that one-in-three children leave primary school unable to complete a length of a pool.

In a bid to boost the number of competent young swimmers, the Swimcloud platform was introduced by Swimtime, making it easier for customers to book and manage their lessons.

The innovative technology was the basis of the firm’s presentation at the UK Digital Experience Awards at London’s Park Plaza Riverbank, and judges awarded them the highest score in the Transport, Leisure and Tourism category.

That score also turned out to be the highest of the day, leading to Swimtime being named Overall Winner.

Water result: The UK Digital Experience Awards won by Swimtime

Theo Millward, Managing Director of Swimtime, said: “Our Swimcloud platform is truly groundbreaking, delivering a world-class Digital Experience to our customers and swimmers, helping us teach some 20,000 learners every week. We are the first in our sector to deploy such advanced technology including machine learning.

“To see the implementation and our results be recognised against such an outstanding field of major companies – many with vast budgets – was a true honour and something neither I or my team will forget in a hurry.”

H2 wow: The Swimtime team accept their Transport, Leisure and Tourism trophy

He added: “When the Overall Winner of the event was announced, hearing our name read out is something we’ll never forget! It was a very special day for us, and we enjoyed celebrating our victory with a well earned gin and tonic. Thank you to hosts Awards International for organising the event, and we look forward to entering next year to defend our crown.”


Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.




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