Author: Adam Whatling

Keeping Customers Loyal Beyond Christmas

Figures from John Lewis indicate that last year online sales grew by 11.8 percent year-on-year in the Christmas period – the six weeks leading up to the end of December. UK Christmas spending was predicted to hit record £77.56bn in 2016....

Unlocking Business Growth through Emotional Connection

In a world where an alternative retail outlet or utility supplier is just one click away, businesses in every sector need to raise their game urgently. As many as 89% of businesses expect to compete on customer experience, yet 95%...