Author: Affinion

How Can Banks Keep Customers Loyal in the Open Banking Era?

There’s a revolution happening in banking. Just when we thought the industry couldn’t get any more competitive, the Open Banking Standard is introduced. Set in motion by The Competition and Markets Authority’s (CMA) investigation into the UK banking industry, this...

The Rise of the Hand-Me-Down Bank

More than half of consumers (55%) follow their parents and other relatives when deciding where to bank, according to a global study conducted by customer engagement specialist Affinion. The influence of family came above advertising (49%) in the study which measured...