Author: Ambrish Parmar

Cost-of-living crisis in focus: is it time for a new toolkit?

Emerging from the pandemic and after a sustained period of low inflation, we enter a period of high inflation and a cost-of-living crisis. A crisis that may have the most substantive impact upon society and consumers, thus far.  The question is whether orthodox responses are sufficient, or...

The reality of vulnerability within CX

Sarah’s story I, and other members of the local community occasionally assist at our local food bank. The food bank provides emergency food and support to community members in need, like Sarah. Prior to her recent divorce, she and her partner...

How diversity, equality, inclusion and sustainability can supercharge your business transformation

We appear to be living in a period of continuous disruption. Global economic progress is faltering, driven by a combination of factors: the continued uncertainty caused by the COVID-19 pandemic; climate change; conflict; supply chain disruptions; shifts in international trade;...

Are we living the illusion of sustainability? Looking at climate change

In 1988, as a young teenager, I can recall being alarmed at a special news report regarding climate change. The news report concluded that unchecked land use combined with greenhouse gases and aerosol pollution emitted by human activity would warm...

Purpose-led leadership – the new strategic imperative

“To prosper over time, every company must not only deliver financial performance but also show how it makes a positive contribution to society.” Larry Fink—Founder of BlackRock The Covid-19 pandemic has fundamentally changed the way we look at the world, including...

Outperforming competitors with a powerful brand purpose

When was the last time you smiled and felt connected with your powerful brand purpose? A smile is a simple act that stimulates a chemical reaction in the brain, releasing a suite of ‘feel-good’ hormones. To cheer myself up, I occasionally...

Wild Swans: A Story of Beauty and Transformation

I’ve enjoyed working across the Nordics and Central Europe for the past few years, and during this time I purchased several books for my children. One was a fairy tale, entitled Wild Swans, by the wonderful Hans Christian Andersen. The...