Author: Carmen Carey
![an image showing a post purchase experience](https://cxm.co.uk/wp-content/uploads/2022/09/shutterstock_2082214480-1350x900.jpg)
How can neuroscience studies be used to improve the overall shopping experience?
According to Deloitte, “Neuroscience studies can be used to identify motivating elements that increase customer motivation-to-buy. This is in addition to removing distractions in the online shop and thus improving the overall shopping experience”. It gives retail businesses a better...