Author: Chloe Woolger

Trust is your most important weapon to fight inflation

As inflation hits, good CX is paramount for consumer businesses. Our research* shows that 49% of people already say the increasing cost of living is impacting them or making them concerned. Across the board shoppers are reconsidering their discretionary spending and where...

The recipe for CX success in 2022

As we kick off a new year, CX teams are still grappling with the fallout from the pandemic and its implications for consumer behaviour and customer interactions.  There are likely to be more bumps in the road ahead but as businesses map out their strategies for customer success in 2022, there are some fundamental...

Net Promoter Score will only take you so far in the race to catch the CX heavyweights

Your customer knows what good service looks like. Like it, or loathe it, Amazon sells to more than 80% of the UK population every year.  This means your customer is also an Amazon shopper, and probably an Apple shopper too. They compare...

Why Digital Feedback is Essential for Maintaining Consumer Trust

According to Kantar, the world’s leading data, insights and consulting firm, ensuring that the customer is put first by focussing on customer experience (CX) is one of many crucial factors that can determine what makes or breaks a brand. Perhaps...