Author: Chris Jay
![Customers with hidden disabilities](https://cxm.co.uk/wp-content/uploads/2024/04/AdobeStock_569667898.jpeg)
Looking beyond the surface: Improving CX for people with hidden disabilities
If you suddenly became aware that the needs of one in four of your customers were not being met- how would you react? You’d probably prepare to make some drastic and immediate changes, right?Well, 24% of people in the UK...
![An illustration shows people with different needs and demonstrates the importance of raising disability awareness.](https://cxm.co.uk/wp-content/uploads/2021/07/shutterstock_1984641650-1350x900.jpg)
Disability awareness is a key element of improved CX
If you were to discover that your business was ignoring the needs of a potential customer base worth ÂŁ274 billion per year how would you react? Would you continue doing business without addressing the problem or even showing a slight...