Author: Craig McVoy

What the Movies Teach Us about Brand Experience

I love the movies! Don’t get me wrong I love to read a book too, or listen to one. But there is just something about the movies that can really make an emotional impact on you in a very short...

7 Steps to Becoming a Loveable Brand

February is the month of love! Valentine’s day comes just 2 weeks into the month. Men all around the country set reminders to make sure they don’t forget this special day. That, or they call in at the services on...

New Years Resolutions: 7 Important Game Changers for Your 2016 CX Strategy

It’s that time of year when we all set our goals and resolutions for the coming year. After over indulging in the Christmas period and sharing happiness with your loved ones, that first week back at work comes around quicker...

Your Brand Is Really Your Experience

Brand is everything, isn’t it? That is the message I’ve heard many times over the course of my career, usually associated with an advertising campaign, a rebranding exercise or some product placement into the market. The meaning of brand seems...

Customer Experience, Isn’t that Just Another Name for…

It has to be the biggest question I have heard this summer! “Ah, so you work in Customer Experience, isn’t that just another name for…” and then the top trumps list unfolds! So it seems that across all industry sectors, people...