Author: Duncan Keene

On the Right Track: Six Common Failures to Avoid in Customer Journey Mapping

Not too long ago the customer journey was fairly simple to track and evaluate. There were a limited number of channels for customers to browse or make purchases via. Nowadays, the utilisation of smart tools that make the customer’s journey easier,...

Don’t lose Valuable Insight in the Black Friday Black Hole

With upwards of one hundred times the traffic of a standard day, Black Friday should have provided online retailers with an amazing depth of insight over the past few years – but the reality has been very different.   Not only...