Author: Ellie Thornton

Vulnerability drives business change

Vulnerable customers have become unlikely harbingers of change in the financial services world. Consumer Duty regulations first introduced in 2022 by the Financial Conduct Authority (FCA), have evolved in the last two years, and from July ‘24 now apply to...

Landmark Information Group have the best B2B customer experience of 2024

Landmark Information Group has been crowned the gold winner of the Best B2B Customer Experience. The company received this accolade at the UK Customer Experience Awards 2024.“We’re delighted to have won, we’re over the moon. This has been a two...

The internet has made connection a whole new conversation 

As a Gen Z-er born in 1999, I’ve been online and with a phone in my hand for over half of my life. I got a non-internet flip phone just to text my parents and play Tetris at age 9,...

Raiffeisen Bank Romania are the 2024 CX Team of the Year

Raiffeisen Bank Romania have been awarded the gold trophy for the CX Team of the Year at the European Customer Experience Awards 2024, organised by Awards International.“It’s truly incredible, it’s a real honour for us to receive this award. I...

PPL aims to change the music industry with valuable EDI strategy

Diverse teams not only lead to better workplace cultures, they’re delivering business results. A recent survey by LinkedIn found that 60% of respondents said that diversity had contributed to the team success.Another report by People Management found that diverse teams were...

Build an inclusive culture and support your teams to achieve CX success

Although women represent 70% of the CX workforce, just 30% of those in customer experience management are female.Helen Luty with her award at the UK CXA 2023By focusing on building a team of like-minded, empathic individuals, Helen Luty, head of CX...

Customers crave genuine brand experiences, not just a loyalty programme   

In today’s climate of economic uncertainty for companies and customers alike, brand loyalty is no longer a given. To stay with a brand, customers are demanding even more. It’s not just about better prices, they want experiences and connections.In 2023, loyalty achieved...

Makers of Happy: the programme that empowered employees and satisfied customers

The pandemic wrought havoc on the travel industry. A near complete ban on international travel left airlines grounded, hotels empty and tourist operators struggling to survive. As revenues tumbled across the board, airlines and operators were forced to make drastic...

Empower your team to elevate your guests: what it takes to make hospitality work

Whether buying a take-away coffee, sitting down at a restaurant to eat, or travelling through an airport, it’s the people-facing staff that transform the hospitality experience from the transactional to the magical. Global CX specialist Ian Golding summed it up: “There are...

Hallucinating chatbots and misleading information: how to bridge the AI  – human divide

Any business with a large customer base appears to be prioritising AI, automation and chats to improve customer service and overall customer experience. But is that what the customer wants?Christian Banhans, managing director of spusu, believes there is away to...