Author: Geoff Spick

Hospitality with soul: an interview with Ilunion Hotels’ Inmaculada Martinez Ruiz

Many hospitality companies talk a good customer experience, but seem surprised when you ask them for examples of actual customer happiness. That’s not how Ilunion works, providing a true focus on the customer experience. From its work in understanding the...

Call centre agents: Saving lives and building careers, busting contact centre myths

There’s a common image of a call centre as battery a farm for overworked keen young things, following the scripts to earn a modest crust. That image may include fielding hundreds of phone enquiries each day, dealing with difficult issues,...

The pros and cons of the CX consulting life, from experts

For customer experience experts, consulting can feel like the call of the wild. A way to put all your experience into use and reap all the rewards. It also offers a way to see true recognition of your efforts. To...

Top 5 niche skill requirements in a CX or support role

In the world of creative or knowledge-based job descriptions, there can be the odd demand that stands out or seems overly niche. But when it comes to customer experience or support, things can take a turn for the unusual and...

Netflix price rise email is a crass CX fail

Last Friday, Netflix sent a “Price update coming soon” email, announcing its latest cost increases to UK customers. The price increase isn’t the issue for many, although customers will always grumble. However, the content and tone of the email seem...

RingCentral boosts the customer comms experience with an AI receptionist

The rise of AI in every facet of business continues with a new AI-powered receptionist. RingCentral’s AIR helps SMBs maintain good communications for a positive customer experience. It helps eliminate missed calls, and can boost business outcomes and ensure...

Support employee needs in the work-from-home conflict

Employees face confusion over ever-changing work-from-home or return-to-office demands. Offering a practical and balanced approach can save companies from operational chaos and an unhappy workforce, wherever they are located. The work-from-home debate rages onWhen the Mayor of London weighs in on...