Author: Jeff Epstein

Live chat security and privacy: How to ensure both for supreme CX

There’s no question that companies need to be able to quickly answer customer support requests. One study from HubSpot showed that 90% of customers rated an immediate response (where “immediate” is defined as less than ten minutes) as important or...

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market. The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...

Improving CX With Chatbots…the Right Way!

If you’ve ever visited a website and been greeted by a human-like pop-up asking “How may I help you?”, you’re not alone. According to Comm100, nearly 50 percent of consumers already engage in automated conversations with chatbots. And, according to...

A Strategic Approach to Better Customer Experience

To create the best possible Customer Experience, organisations must think strategically about implementing the tools that will support their omnichannel strategy. As adoption of live chat increases, simply implementing the technology won’t be enough to set a business apart in...

Beat the Chatbot Backlash by Striking a Balance

Forrester has predicted that this is the year “the backlash against chatbots will begin”, but you could say that it has already begun. Headlines painting chatbots as a disappointment, and articles highlighting the funniest chatbot fails are easy to find, yet implementation isn’t...