Author: Julian Fisher

Why ‘Super Saturday’ Failed to Take Off

As sales figures for the Christmas period rolled in, they certainly made for very uncomfortable reading. After a disappointing November in which Black Friday – to nobody’s surprise – failed to live up to the hype, there was hope that Christmas would save the...

Merging the Online and Offline Shopping Experience

The current division of the high street and online shopping experience is compelling customers to decide between making a purchase online or offline. This siloed approach to sales might not be the best way for retailers to go about things...