Author: Kat Stroud

Top 5 trends from judging CX Team of the Year – SME

I had the opportunity to be a judge at this year’s UK Customer Experience Awards 2024 organised by Awards International. The awards, now in its 15th year, is a distinctive platform that recognises the innovative efforts of the UK’s CX...

Beyond the goal: picking KPIs that lead to victory

We live and breathe metrics. Your car speedometer, your watch reminding you to take more steps, or even tracking how many hours of sleep you’ve managed to knock out. Businesses are no different and get similarly swamped with data points....