Author: Komal Helyer

How to build your brand in 2021

After 2020, the rules have changed for many brands. Along with the expected advances in consumer interests, brands have to consider rapidly changing consumer behaviour, navigate a fluctuating economy, and also be mindful of the difficult times that their audience...

7 Ways to Improve Customer Experience with Email Marketing

A happy customer is a loyal customer. And loyal customers are important. In fact, the chances of selling to an existing customer are between 60-70%. Which drops to a mere 5-20% for new customers. But what is the key to keeping customers...

Everything Counts: Providing Relevant CX Through Crisis to Recovery

The coronavirus pandemic is unprecedented and unlike anything we’ve ever experienced in recent history. For many brands, this poses a significant challenge – particularly given that there’s no ‘rulebook’ to follow. At times like these, brands and businesses need to...

How Independent Brands can Maximise their CX in 2020

With January comes the opportunity to refocus and set goals for the year ahead – even more so when this coincides with the start of a new decade. For independent retail brands, delivering a better experience to customers will be...

Independents on the Rise: What They Must do to Earn Customer Support

The best thing to come out of this summer’s World Cup – aside from a renewed confidence in a habitually underwhelming national football team – was the boost that England’s good tournament run gave to the British retail sector. As...