Author: Lindsay McEwan

Walking the Line Between CX, Convenience, and Compliance

Mastering the balance between exceptional Customer Experience and data protection legislation isn’t easy, and many businesses are unintentionally teetering on the edge. Ironically, in a bid to meet customer needs with hassle-free digital services, some companies have missed the regulation...

The Customer Journey of a Lifetime

Journeys aren’t about one moment. Take, for instance, holidays. While for most of us, fun starts after check in, the holiday begins long before. From the first flight or hotel search, travellers set off on a path to the main...