Author: Liz Carter
![CMO role](https://cxm.co.uk/wp-content/uploads/2024/05/AdobeStock_500226833.jpeg)
Reimagining the CMO Role: Empowering Growth in a Dynamic Market
In January, Fortune published an article that explored the ‘shrinking role of the CMO.’ The surrounding conversation, which called for the elimination of the Chief Marketing Officer, has stirred both concern, disappointment, and a ‘are we really here again’ attitude in the...