Author: Mark Briers

A vector illustration shows how consumers rethink their relation to brands looking through the lens towards the post-pandemic future.

June 08, 2021

How the pandemic has made UK consumers rethink their relation to brands

The global pandemic changed the way we interact with each other, and with brands. Driven by emotional and transactional needs, consumers across the world have demonstrated their values – and indicated their plans for the future. In mid-2021, the Qualtrics XM...