Author: Matthew Winters

Why A2P SMS and Chat Apps Are Increasingly Favoured by Enterprise Businesses

Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers. Ranging in age from the 25 year old SMS to the brand new...

Engaging on Mobile Just Got More Personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’ expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the...

How to Grow Your Text Message Opt-Ins

While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate engagement. That channel is sending a mobile text message via...

5 Tips That Can Make SMS Marketing More Effective for SMEs

SMS marketing is one of those areas that many SMEs and start-ups seem to avoid, especially at the very beginning. The most frequently cited reason for this is annoyance and the presumption that it could irritate potential customers. Not many...

MWC 2017: Has Nostalgia Outsmarted the Smartphone?

In March saw the coming and going of Mobile World Congress in Barcelona – the showcase of the most cutting-edge technology on the planet. Everything from mobile phones to wearables and all things in-between showed off their fantastic new features....