Author: Tiffany Carpenter

Quality control: Inspiring Repeat Business Through the Customer Experience

In today’s world of special discounts and bargain deals, many brands believe the way to a customer’s heart lies purely in the price. In many cases they are right: being able to provide affordable products is a key differentiator when...

Take a Leap Into the Known: How Brands Can Leverage Data to Provide a Personalised CX

For brands, a huge benefit of a customer’s digital footprint is it provides them with a better understanding of the customer as an individual. The plethora of online user data that brands collate – combined with offline data – is...

Five Reasons Your Digital Analytics Strategy is Hindering Your CX

These days, an ever-increasing number of customer interactions are taking place over digital channels and every digital interaction offers an incredible source of customer intelligence for organisations to tap into.  With every digital visit, customers leave a valuable trail of digital...

Artificial Intelligence: The Key to Improving Customer Experience

I was honoured to be asked to judge at the 2018 UK Customer Experience Awards, which were recently held at London’s Wembley Stadium. Research by Gartner predicts that businesses will start to compete more on Customer Experience than price, so the...

2018 UK Customer Experience Awards: Using Insight and Feedback to Drive CX

Tiffany Carpenter is Head of Customer Intelligence Solutions at SAS UK, and is a Judge at the 2018 UK Customer Experience Awards. I’m delighted and excited to be on the judging panel at the 2018 UK Customer Experience Awards, which are taking...

Forget the Rear View: Look Ahead for CX Success

Tiffany Carpenter is Head of Customer Intelligence Solutions at SAS UK, and is a Judge at the 2018 UK Customer Experience Awards.   In the ‘Age of Now’, where consumers have more choices than ever and their expectations of brands are higher...