Category: Customer Experience

On the Right Track: Six Common Failures to Avoid in Customer Journey Mapping

Not too long ago the customer journey was fairly simple to track and evaluate. There were a limited number of channels for customers to browse or make purchases via. Nowadays, the utilisation of smart tools that make the customer’s journey easier,...

You are Where you Live: How Listening to Localised Digital Signals can Transform CX

The start of 2020 brought yet more stories of doom and gloom on the high street. While it’s relatively easy to identify the problems, the solutions are far less clear. Search for “high street decline” on Google News and you’ll...

Why a Connected CX Must Embed Itself Into Brand Marketing in 2020

The relationships between brands and consumers have changed. The way we consume products, services, and even marketing messages is not the same as before. The proliferation of smartphones and tablets, along with the rise in value of the subscription economy,...

Building CX Muscle in Brussels: How a new Network is Boosting Customer Centricity in Belgium and Beyond

Customer Experience in the heart of Europe is advancing in leaps and bounds thanks to the passion of a growing network based in Belgium. CX Brussels was founded by Jonathan Daniels and Hannah Centeno, with the ambition of building a strong CX professional...

What Yoda can Teach About Hyper Personalised Experiences

If Yoda were to discuss hyper-personalisation in 2020, he might say: “Trust leads to data, data leads to knowledge, knowledge leads to wisdom, wisdom leads to hyper-personalised experiences, hyper-personalised experiences lead to loyalty and finally – loyalty equals survival.” But while...

Confirmit Acquired by Verdane Ahead of Dapresy Merger

Global CX and market research solutions provider Confirmit is set to merge with data visualisation reporting firm Dapresy following Confirmit’s acquisition by North European specialist growth equity investor Verdane. The major investor in Dapresy, Verdane will merge the two companies to create a combination of solutions that “will be...

Gulf Customer Experience Awards 2020: Dreams Come True in Dubai

The very best in CX innovation across the Middle East has been celebrated at the annual Gulf Customer Experience Awards. HSBC, Ejadah Asset Management Group, and the Ras Al Khaimah Economic Zone (RAKEZ) were among the big winners on a day...

Global Experts Join Unlock Your #CX Potential Conference

The upcoming Unlock Your #CX Potential conference is set to bring global Customer Experience leaders including Christopher Brooks and Clare Muscutt to Birmingham for the unique one-day event. Taking place on March 25, the conference is hosted by the the Midlands Retail Forum, under...

Perfect Your Business Strategy With Tony Lynch Whitepaper

A new whitepaper from business guru Tony Lynch aims to help chart your firm’s way forward with steps on creating the ultimate business strategy. The Managing Director of Keep Thinking Big, Tony has unparalleled experience in guiding business leaders as they...

Avoid the Heartbreak of Customer ‘Divorce’ With Essential Whitepaper From Blue Sky

A seminal piece of research into the breakdown of marriages has inspired a new whitepaper that might just help you salvage a strained relationship with your customers. Performance improvement specialist Blue Sky has made its new document, The Four Horsemen of...