Category: Customer Experience

Why is It Going to Get Much More Difficult to Build and Maintain Brand Loyalty?

2020 is going to be remembered as a time where customer loyalty took a major hit, closing borders and lockdowns affected the three foundations of brand loyalty: trust, confidence, and availability. While some economies open up and the stock market...

All Ears: Sense and Listen Before You Get Back To Business

The unprecedented COVID-19 crisis has shaken the world to the core. Many organisations managed to carry through by shifting online while many others had to stop with their business entirely. Regardless of the position companies found themselves in due to the current...

More than Half of UK Contact Centres Were Not Fully Prepared for Remote Work Under the Lockdown

The findings of the survey show that 71 percent of UK contact centres were not fully ready for remote working under the lockdown restrictions. The recent nationwide survey conducted by the global leader in cloud customer experience and contact centre solutions...

Reviews in the Coronavirus Era: How Brands Should Adapt to the Changing Trends

The coronavirus pandemic is arguably the most unprecedented event around the globe since the Spanish flu. With the virus spreading fast regardless of geography, consumers have avoided public places as much as possible, leading to a shift in shopping trends. Many...

Customer 1st Aid: The Importance of Empathy in Driving Sustainable Growth

No one needs to be told that the world is in crisis right now – at times like this, it is not necessary for the obvious to be stated. Our health, our economies, our planet – in fact, the whole...

Zooming Past: Zoom’s Revenue Grows by 169% Year-over-year During the Pandemic

According to data collected by Buyshares.co.uk, video conferencing platform Zoom grew by 169 percent by the first quarter of the fiscal year 2021, during which the revenue stood at $328 million. The revenue during the first quarter of the previous fiscal...

What Are the Emerging Customer Needs Post COVID-19?

Research shows that today’s wants become tomorrow’s needs. Great organisations respond by thinking strategically about emerging needs. What your customers need from your business may be dramatically different from a few weeks ago. This applies to both B2B and B2C and...

Use Personalisation To Drive Customer-Obsession And Loyalty

Brands have a personalisation problem. While marketers and CX pros alike share visions of delivering individualised and anticipatory experiences that earn loyalty, the execution usually undermines customer relationships. They can’t even get the basics right: only 7 percent of UK consumers...

New Gifting Trend: Self-Gifting Skyrockets Amidst COVID-19 Pandemic

According to the latest industry research from the Gift Card & Voucher Association (GCVA) in partnership with data specialist GlobalData, gift cards for self-use of the purchaser is now one of the main drivers of gift card purchasing, representing 22...

UK Business Awards 2020: Finalists Unveiled

The finalists for the 2020 UK Business Awards have been announced, with a shortlist of hopefuls representing the very best firms in the country this July. Hosted by Awards International, which brings events including the UK CX Awards to the capital...