Category: Customer Experience

Kantar Appoints new CX Commercial Director

Data insight leader Kantar has appointed a new Commercial Director to drive its CX strategy into 2020 and beyond. Chloe Woolger (pictured), the former Marketing Director of Watermelon Research, will be based at Kantar’s London HQ, reporting to Tim Pritchard, Managing Director...

Betting Firms Gambling – and Losing – on Customer Loyalty

Gaming firms in the UK are facing a customer loyalty crisis, with 96 percent of punters saying they switch betting providers every year. Customer insight firm Feefo found that despite this challenge, 93 percent of customers claim they can be persuaded...

How a Messaging-First Approach can Revolutionise Customer Communications

For everything from ordering a pizza to getting an insurance quote, smartphones are increasingly at the centre of our lives. Many of us are now used to contacting brands through the same mobile channels we use to chat with friends...

CXM Book Shelf: The Apology Impulse by Cary Cooper & Sean O’Meara

Outrage culture has left businesses unable to sincerely say sorry. Instead they apologise routinely for trivial transgressions, issuing ‘fauxpologies’, ‘nonpologies’ and baffling their customers with incomprehensible jargon in a way that undermines their reputation, damages their credibility and impacts on...

Training to Win: Earning Awards Success Through Skills & Shared Knowledge

The 2019 UK Customer Experience Awards is just around the corner, and CXM is shining a spotlight on how fantastic training can help your strategies burst out of the boardroom and become worthy of awards recognition. Among this year’s finalists is...

Rebooting the High Street

The ‘high street’ we used to know simply doesn’t exist anymore. While independent retailers are struggling, household names are also feeling the pressure, shuttering at an unsettling rate. In fact, according to the British Retail Consortium, the number of empty...

Freshsuccess Software From Freshworks Available in New Year

Customer engagement software firm Freshworks Inc has announced its Freshsuccess customer success management software, delivering an integrated customer view for marketing, sales, support, and success professionals. From January 2020, all go-to-market teams can leverage unified, holistic data of both accounts...

Diversity & Inclusion: The Keys to Improved Customer Contact

In the world of customer contact, the nurturing of a diverse and inclusive culture not only creates a team that reflects the market it is serving, but it generates an environment where people can bring their whole selves to work...

Genesys’ G-Summit Underway in Amsterdam

The G-Summit Europe event, hosted by global Customer Experience and contact centre solutions firm Genesys, is underway in Amsterdam. The three-day conference brings together CX professionals from across Europe to share the latest in technology solutions and good practice, and features...

The Race for Customer Experience Efficiency Must be Balanced With Brand Humanity

The connection between a good Customer Experience when people come directly into contact with a brand and business performance is now a given. In the age of the smartphone, people have become used to fast, fluid access to information and services....