Category: Customer Experience

Forget Urgency, Here are the Emotions Customers React to for Black Friday

Marketing tech firm Persado used its artificial intelligence platform to analyse email campaigns run by 50 UK retailers and travel companies across the 2016 Black Friday/Cyber Monday promotion period, with a total of 171 subject lines gauging the reactions from 65 million email contacts. Interestingly,...

Angry Customers Can Be Good for Business? Here’s How…

Frustrated customers are the worst nightmare for any salesperson. When people are dissatisfied and angry, their choice of vocabulary can often be very offensive. Trying to help a person who’s throwing bad words your way and provide them with guidance...

Intuition vs Insight: Extracting Value from Black Friday Returns 

The total online retail spend for Black Friday in 2016 totalled a huge £1.23 billion, 12.2 percent up on the previous year. But how many of these rushed, one-day-only purchases are actually kept by the customer and how many are...

Consumers Feel Undervalued by Brands

Despite 90 percent of marketers claiming they are “customer centric” in their approach, only 17 percent feel valued by brands. That’s according to a new report from experience management leaders Qualtrics, which highlights how marketers can create a competitive advantage...

The Rise of Social Media Customer Care

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only...

Digitisation is the CX American Dream

Digitisation is the main Customer Experience priority for US firms, new research has revealed. A report by the National Centre for the Middle Market (NCMM) found that 74 percent of middle market firms surveyed believed digitising CX was essential to growing...

Winner Focus: Skipton Building Society

Helping those living with dementia lead full and active lives earned a branch of Skipton Building Society a UK Customer Experience Award. The team from the Bury branch were among the winners at the gala awards final at Wembley Stadium back...

Passion From Pain: How Trauma Ignited CX Success

Sometimes in life we need a little push in the right direction to help us realise our goals or follow our dreams. In some cases that push is a gentle nudge, while in others it’s getting shoulder-charged by a New Zealand...

Bank Begins AI Service on App

Bank of Scotland has incorporated AI into its new mobile customer service. A new virtual assistant is being made available for iPhone users who download the bank’s app. The AI bot has been trained to answer common questions from customers, with...

Survey Finds less Than Half of Customers Satisfied with CX

Conduent, a company which helps organisations improve correspondence with their clients, has conducted a Customer Experience study focussing on the UK, Netherlands, Germany, and the US.  They found that 47 percent of customers surveyed are not satisfied with the Customer Experience...