Category: Customer Experience

Understanding and Maximising the Power of Customer Experience

Customer Experience Management holds increasing potential for organisations wishing to differentiate themselves, but without a cohesive strategy long-term CX improvement is almost impossible. Synergy Consulting’s business assessment and 13-part proprietary CXM Maturity Model works hand-in-hand to establish enterprise readiness, and...

Five Simple CX Improvements to Make Today

Customer expectations have changed; by 2020 it’s predicted that Customer Experience will overtake price and product as the key brand differentiator. Consumers are on the hunt for ease, simplicity, and fast-paced results and assume there’s always a better way to access...

Cheers to new Virgin Wines Partnership with Natterbox

UK Customer Experience Award winner Natterbox is set to help Virgin Wines create a more personalised service for its users. Part of the wider Virgin family – which has itself enjoyed UK Customer Experience Awards success in recent years – Virgin...

Rekindling Customer Loyalty in a Multi-Channel World

Endless queues, stock shortages, and unmasked frustration: this is a sight which has been all but erased by online shopping. Gone are the days when customers would have to worry about closing hours; now customers are only a click away...

Is Your Focus on Yourself or Your Customers?

We often oversimplify what we believe a customer’s need is, often due to the fact that many organisations view customer needs through an internal lens. “Because we sell widgets, our customer must need widgets. Our customers must want them to perform reliably, have...

Five Ways Retail Will Fight Back in 2019

Retail disruption is now a market ‘given’ and many think that the future is starting to look brighter.  Why? Because winning retailers are grasping the technology to innovate; enabling them to develop new business models, drive operational efficiencies, and improve Customer Experience....

Beat the Chatbot Backlash by Striking a Balance

Forrester has predicted that this is the year “the backlash against chatbots will begin”, but you could say that it has already begun. Headlines painting chatbots as a disappointment, and articles highlighting the funniest chatbot fails are easy to find, yet implementation isn’t...

Neural Machine Translation and Native Customer Experience

In this digital age, an increasing number of brands are expanding internationally and attempting to reach new customers and audiences across the globe. The necessity of being able to speak to these consumers in their own language is more vital...

OBE Honour for Cranfield School of Management Director

Professor Lynette Ryals of Cranfield School of Management has been awarded an OBE in the New Year’s Honours List for services to Higher Education. Cranfield School of Management works alongside Awards International to ensure the scoring process at events including the UK...

Mike Wittenstein: No Size Barrier to CX Success in 2019

Mike Wittenstein is Customer Experience Designer and Strategy Consultant at StoryMiners, one of the world’s first CX Design firms. A true CX pioneer and one of the USA’s most dynamic innovators in the field, Mike recently lent his considerable talents to the judging panel at the International Customer Experience Awards in Amsterdam. CXM World caught up with Mike to discuss a range of topics, including how CX staff can reap success...