Category: Customer Experience

GDPR: What it Means for Customer Experience

May sees the arrival of the much anticipated General Data Protection Regulation (GDPR). Much has been made of this new legislation, and in the months preceding its advent there has been considerable speculation, hype, and to some extent scaremongering regarding...

Building Shelf Esteem: The Rise of Electronic Labelling

Physical stores will end up as showrooms – just one of the outcomes predicted from the growth of online shopping. But with around 90 percent of retail transactions still taking place in-store, it hasn’t come to pass. That’s not to say...

The Automation Paradox

Reading the latest technology news or skimming through this year’s topics for customer service conferences, it’s not difficult to picture a not-so-distant future where customer service jobs will be taken over by robots. According to research, six percent of all US...

Claire Sporton: ‘AI Should Augment our Amazing Human Brains’

The robots are coming…but not as fast as some might think. That is the prediction of Claire Sporton, the recently appointed Senior Vice President of CX Innovation at ‘Voice of the Customer’ experts Confirmit. The London-based long-time CX professional has spent many...

Seizing Competitive Advantage Through Tech ‘Easing’ of CX

For any organisation operating in the telecoms sector, seizing competitive advantage is a greater challenge now than ever before. Consumers have an ever-expanding array of choice when it comes to products, and the omnichannel nature of modern shopping means that...

Customer Journey Mapping: Three Key Components

Customer journey mapping is a popular topic these days and for good reason, considering ever-increasing customer expectations, the many ways customers interact with companies, and a growing competitive landscape among brands. Conducting a mapping project can be a powerful tool...

Mind the Gap: Identifying the Missing Link at your Contact Centre

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still in the dark with regards to where they came...

Five Tips for a Top Omnichannel Strategy

Let’s talk about unicorns. Yes, that’s correct…unicorns. Or better still… mermaids and centaurs. Or for that matter, omniagents. Yes, omniagents – the most mythical creature of all. That one contact centre agent with the linguistic ability to be a gifted email...

Three Steps to Effective Customer Journey Mapping

Companies that intentionally make an effort to be customer-centric are known to be more profitable. One of the tools that businesses can use to improve customer-centricity are customer journey maps. In fact, observing, and acting upon the whole customer journey has...

Manuela Pifani: The Art and Science of Customer Experience

Manuela Pifani is proof, if proof were needed, that award winners go on to achieve amazing things – on top of the success that brought them to the awards podium in the first place. Having been at the vanguard of helping...